How Draup Helped a Leading IT Services Company Reduce Account Planning Research Time by 60%
Client background
A leading Multinational Technology Services company based out of Pune, India with $1 Billion+ revenue and 20,000+ Employees. Draup for Sales was leveraged by 150+ individual users across Sales, Marketing, and delivery teams.
A leading Multinational Technology Services company based out of Pune, India with $1 Billion+ revenue and 20,000+ Employees. Draup for Sales was leveraged by 150+ individual users across Sales, Marketing, and delivery teams.
Pain points and Reasons for onboarding Draup:
- The client’s Presales and Internal team had to spend numerous hours for Account insights
- Multiple databases and sources had to be referred to get Account planning insights.
- Secondary sources required organizing the data, multiple hygiene checks, and deriving insights manually.
Results and benefits
- Single platform usage across the org. helped them to coordinate and integrate better.
- Up to 60% research effort reduction with Draup’s actionable insights for target account.
- Increased efficiency of Research and internal teams for Industry Intelligence, Competitors, and Outsourcing Intelligence.
- Less reliance on multiple databases and secondary sources.
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Future Expectations
- Broader coverage of Accounts and frequent refreshing of data and reports on quarterly basis.
- More persona level insights for key persona in target Accounts.
- A dashboard view of Executive profiles with relevant and organized insights can be really helpful.
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