Sales enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training to engage buyers effectively. Sales reps cannot be responsible for lost sales due…
When supply chain uses IoT applications, advanced robotics, and advanced big data analytics, it makes up Supply Chain 4.0. It places sensors in everything, automates everything, creates networks everywhere, and…
Influencer marketing is creating a strong impact in the B2B sector in the post-pandemic scenario. It has reportedly increased the efficiency of customer experience and the identification of prospects. With…
Account intelligence can be broadly defined as extracting actionable insights by analyzing customer information. Going deeper, some account intelligence platforms help customer success teams trawl through data about customer purchases,…
Saving lives is a business. Healthcare professionals often, consciously (for moral reasons) try to forget that they are in a business. A hospital, just like any other business, must consciously…
As the cloud wars heat up, key players such as Azure, AWS, and GCP are betting big on low-code services to increase their overall market share. The low-code market is projected to grow from USD 13.2 bn in…
